Our Culture
Together, we can do more. Bring your vision to life at a company that celebrates boundless potential and possibilities.
Our Beliefs
We believe that the company we keep can contribute to our lives in untold ways. To help cement this understanding, we’ve formalized a belief system that guides how we treat each other and how we do business.
What Drives & Guides Us, Everyday
Mission
To build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving.
Vision
To be the real estate company of choice for agents and their customers.
Values
God, Family, then Business
Perspective
A training, coaching, consulting, and technology company creating the culture and community where entrepreneurs thrive.
Purpose
To be the place where entrepreneurs thrive.
Beliefs – The WI4C2TES
Win-Win: or no deal
Integrity: do the right thing
Customers: always come first
Commitment: in all things
Communication: seek first to understand
Creativity: ideas before results
Teamwork: together everyone achieves more
Trust: starts with honesty
Equity: opportunities for all
Success: results through people
We Stand Together in Support of Equity and Change
Keller Williams is engaged and active in the fight against exclusivity and discrimination. It’s a mindset that is included in our belief system and a constant endeavor to create the change we seek in the world.
DEI Initiative
See how Keller Williams is working to create equitable opportunities for all.
DEI Community
Learn more about our KW Communities dedicated to diversity, equity, and inclusion.
Your Voice Matters
Keller Williams is unique in many ways, but what sets us apart from other real estate firms is our tireless commitment to identifying and meeting the needs of our agents — every single day.
We accomplish this largely through the Associate Leadership Council (ALC) and the International Associate Leadership Council (IALC), which give our agents a voice in the direction and profitability of our company at every level.
“Keller Williams believes that agents are stakeholders in the success of the market center and therefore should share in decision-making. Together, they [top agents and office leadership] jointly make office decisions relating to financial planning, recruiting and retention, marketing and advertising, training, technology, social events, and philanthropic giving.”
Stanford University
How Important is Culture? An inside look at Keller Williams
— You’re a True Partner in Profits
Unlock Your Earning Potential
Our wealth-building programs recognize our real estate sales associates as key stakeholders, offering a true partnership where you can grab a seat at the table and realize your limitless earning potential. To date, we've shared over $1.7 billion with our valued partners.
Profit Share
In the profit share model, the market center splits its monthly owner profit between the owners who risk their investments and the associates who helped the office grow. Though market center owners receive a slightly larger percentage of the split, associates are recognized and compensated for their direct contribution to the growth of the company.
Growth Share
In the growth share model, agents split the commission for every completed transaction with their office. That office then sends a portion of their revenue to Keller Williams and the region. Unlike the profit share model, the associates participating in growth share enjoy a portion of their region’s bottom line, rather than that of the market center.
